Bob Cross portrait

Director & Senior Business Advisor

Bob Cross

Decades of corporate and small business experience — Bob has seen almost every business challenge and knows how to find a way forward.

Bob has scaled many of the peaks of business life — State Manager of major companies, wide Asian experience, over $1,000,000 in sales, and a PhD based on management problem-solving. Since 2007 he has enjoyed rolling up his sleeves and helping owners of small businesses.

Specialties

Business Strategy

Sales & Marketing

Operational Systems

Business Planning

Background

  • PhD, Management Problem-Solving

  • Senior corporate roles across Australia and Asia

bob@mackenzieparser.com.au 0417 926 551 Perth, Western Australia

Connect

Bob Cross is a founding director of Mackenzie Parker and brings a wealth of corporate and small business experience to every engagement. With a background in senior management at major companies, extensive Asian business experience, and a PhD focused on management problem-solving, Bob has the depth and breadth to see a way forward no matter what the situation.

Since 2007, Bob has focused exclusively on helping small business owners unlock the potential in their businesses. He works hands-on with clients across Perth and regional Western Australia — across sales, strategy, operations, and finance.

Background

Bob has held State Manager positions at major companies, led operations across Asian markets, and built a proven track record of helping businesses grow. His academic work in management problem-solving underpins a practical, structured approach to business challenges.

What Bob Brings to Your Business

  • A no-nonsense assessment of what’s working and what isn’t
  • Deep experience across the full business lifecycle
  • A calm, experienced perspective when the pressure is on
  • Practical strategies you can implement immediately

Bob is available for a free 2-hour consultation — no hard sell, no obligation. You’ll be surprised how much you can achieve in two hours.